Business communication is the process of exchanging information in a professional context. Effective communication in business ensures clarity, saves time, reduces misunderstanding, and builds professional credibility.
This unit focuses on rules of good writing, fax and e-mail communication, memos, reports, and meetings.
1. Rules of Good Writing
Good writing is clear, concise, correct, and complete. In business, every message must communicate the intended idea without confusion.
Key Principles (4Cs + 1P):
- Clarity – Use simple and direct language.
- Example: Instead of “We would like to apprise you of the fact,” write “We want to inform you.”
- Example: Instead of “We would like to apprise you of the fact,” write “We want to inform you.”
- Conciseness – Avoid unnecessary words.
- Correctness – Use correct grammar, punctuation, and facts.
- Completeness – Provide all essential information (who, what, when, where, why, how).
- Politeness – Maintain a respectful tone.
Tip: Use short sentences, active voice, and bullet points when possible.
2. Fax Messages and Electronic Mails
(a) Fax Messages
- Fax is an older but still used technology that sends scanned copies over telephone lines.
- Format:
- Sender’s details
- Receiver’s details
- Date and subject
- Message
- Sender’s details
Example Fax Header:
TO: Sales Manager
FROM: HR Department
DATE: 15/01/2025
SUBJECT: Interview Schedule
MESSAGE: Interviews will be conducted on Jan 20 at 10 AM.
(b) Electronic Mail (E-mail)
- The most common modern form of written business communication.
- Parts of an Email:
- To, Cc, Bcc fields
- Subject line (must be clear)
- Greeting, body, closing
- Signature block
- To, Cc, Bcc fields
Example Email:
Subject: Meeting Confirmation
Dear Mr. Sharma,
This is to confirm our meeting scheduled for Tuesday at 11 AM.
Regards,
Ramesh K.C.
Marketing Executive
Email Etiquette:
- Keep subject line short and specific.
- Avoid slang or emojis in formal mails.
- Proofread before sending.
3. Memos, Reports, and Meetings
(a) Memo (Memorandum)
- Short written message within an organization.
- Used for internal communication (not external clients).
Format:
TO: Staff Members
FROM: HR Department
DATE: 01/02/2025
SUBJECT: Holiday Notice
The office will remain closed on Feb 5, 2025, for Saraswati Puja.
(b) Reports
- Formal documents presenting information systematically.
- Types of Reports:
- Informational Report – Presents facts only.
- Analytical Report – Includes analysis and recommendations.
- Informational Report – Presents facts only.
- Structure of Report:
- Title page
- Executive summary
- Introduction
- Body (data, analysis, findings)
- Conclusion & Recommendations
- Title page
Example: A sales performance report comparing quarterly results.
(c) Meetings
- Meetings are essential for teamwork and decision-making.
- Key Steps in Meetings:
- Agenda preparation (what will be discussed).
- Conducting the meeting (chairperson leads, minutes are recorded).
- Writing Minutes of Meeting (summary of decisions).
- Agenda preparation (what will be discussed).
Key Takeaways
- Business communication should follow the 4Cs: clear, concise, correct, complete.
- Fax is still used in some contexts, but email dominates professional communication.
- Memos are for internal communication, reports are for analysis & documentation, and meetings ensure collaborative decision-making.
- Good writing and proper formats build credibility in the workplace.